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Corporate positioning describes the unique attributes of your company that causes customers to want to do business with you. It deals with the perception of an entire company. ICM works with companies facing the challenge of corporate change. Companies rebranding following a merger or acquisition. Businesses adapting to the opportunities of new markets. Start-up and early-stage companies entering the market.

Corporate Positioning       Graphic Design       Investor Relations       Product & Marketing Launch       Public Relations       Web Services		The advertisements shown here from the parent and newly acquired subsidiary demonstrate the more advanced application of graphic design to define the new relationship between the companies, while maintaining the unique identity of each. At its simplest, corporate positioning starts with creating your company's logo and as shown here, creating a style guide to apply it to stationary, packaging, and sales literature.

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