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Rush into the market without proper planning
and you'll find out why many marketing efforts fail to pay for themselves.
It's tempting to race into marketing activities, creative design, and marketing materials. Unfortunately, this can result in a campaign to solve a problem that doesn't exist,
or to reach an audience that doesn't care.
Product & Marketing Launch
Get to Market Faster - with a Plan.
ICM leads our client's launch team through a collaborative and strategic Marketing Launch Process. This process develops the foundation for the marketing program and planning of all steps along the way toward a high impact launch of the company, product, or service.
Our launch planning process views the marketing launch in two distinct phases. Our first phase is "strategic" and establishes an understanding of who the real customer is and what he/she wants to hear. Our second phase is "tactical" and determines how to communicate the message that motivates the customer to action.
We work with your executive team to develop a solid marketing strategy that accurately reflects the company's vision. At the core of this strategy is the unique value proposition and target audience. From there, the process leads clients through the unifying components of any launch - segmentation, messaging, positioning, market validation, and budgeting.
ICM and your launch team execute the marketing launch plan. At this point in the process, ICM is uniquely qualified to begin the creative process and tactical execution begins, with our public relations and creative teams developing your image and the industry "buzz" necessary for a high profile marketing launch.
Give a call and let's discuss what makes us the right choice for you.
Five Oxbow Lane, Derry, NH 03038 USA
Email: firstname.lastname@example.org | Telephone: 603.893.6510